Posts by Jennie Bellinger

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Tommi Murshed-Parish: Let Your Happy Customers Do the Selling

By Jennie Bellinger | October 14, 2026 |

Episode Summary

What if your happiest customers could do most of the selling for you—before a potential client ever picks up the phone?

In this episode, Jennie Bellinger sits down with Tommi Murshed-Parish, a client conversion expert specializing in video testimonials that build trust, overcome objections, and help businesses attract more of their ideal customers.

Tommi explains why simply collecting positive reviews isn’t enough and how the right customer story can turn an interested prospect into someone who’s already excited to work with you. He shares how digging deeper into a customer’s experience reveals the emotional transformation behind the purchase—and why those stories often sell more effectively than talking about features, processes, or results alone.

Jennie and Tommi also explore the growing importance of authenticity in an AI-driven world, how businesses can use AI ethically to strengthen their marketing, and why an imperfect but genuine testimonial may be far more persuasive than a perfectly polished video.

Three Topics Discussed

Why video testimonials can help attract better clients, reduce price objections, and shorten the sales process.
How to uncover the emotional transformation behind a customer’s experience rather than settling for generic praise.
Why authentic customer stories build credibility and trust more effectively than overly polished or scripted testimonials.

Three Key Takeaways from Tommi Murshed-Parish

Your happiest customers can become your most effective salespeople. A compelling testimonial helps potential clients see what’s possible through someone else’s experience, often building confidence before they ever speak with you.
Go beyond the results to uncover the real transformation. Don’t stop at what a customer achieved. Ask what that achievement allowed them to do, how it changed their life, and why it mattered. Those deeper details create emotional connections.
Authenticity is more valuable than perfection. In a world increasingly filled with AI-generated content, natural speech, genuine emotion, and small human imperfections can make customer stories more believable.

“It’s not how many you get. It’s how their words make other people feel.” — Tommi Murshed-Parish

Connect with Tommi Murshed-Parish

Client Conversion Expert | Video Testimonial Specialist

Tommi helps business owners turn their happiest customers into powerful advocates through authentic, emotionally compelling video testimonials. With eight years of experience and hundreds of testimonials produced, he specializes in uncovering the stories behind customer success and turning those experiences into marketing assets that build trust, attract better-fit clients, and help shorten the sales process.

What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

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Mike Routen: From ChatGPT to AI Agents: What’s Possible for Your Business?

By Jennie Bellinger | October 7, 2026 |

Episode Summary

What if AI could do more than answer questions and write content? What if it could actually become part of your team?

In this episode, Jennie Bellinger sits down with Mike Routen, entrepreneur, software strategist, and founder of R4 Digital Systems, to explore the rapidly evolving world of AI agents and what they could mean for entrepreneurs and small businesses.

Mike breaks down the difference between simply chatting with AI, creating focused AI assistants, and building fully agentic systems capable of completing multi-step tasks. From prospecting and pre-call research to creating documents, automating repetitive processes, and even having AI agents build other agents, Mike shares practical examples of how entrepreneurs can use AI to dramatically increase their capacity.

But this isn’t about replacing people. It’s about giving yourself and your team “superpowers” so AI handles more of the repetitive thought work while humans spend their time on relationships, creativity, strategy, and the work only people can do.

Three Topics Discussed

What AI agents actually are and how they differ from using tools like ChatGPT or Claude as traditional chatbots.
Practical ways businesses can use AI agents for prospecting, research, document creation, workflow automation, and repetitive thought work.
The three levels of AI use: conversational AI, focused AI assistants, and fully agentic systems capable of completing work independently.

Three Key Takeaways from Mike Routen

Stop treating AI like a vending machine. Asking a question and getting an answer is only the beginning. AI becomes much more powerful when it’s given a specific role, instructions, examples, tools, and a repeatable process.
AI can give small businesses access to capacity that previously required more employees. Mike shares that his 13-agent AI team has completed hundreds of human-equivalent work hours while operating through relatively inexpensive AI subscriptions.
Use AI to amplify people, not simply replace them. The bigger opportunity is letting AI handle repetitive thought work so humans can spend more time building relationships, solving problems, creating, and doing work that requires a person.

“If you can describe it and you can provide the tools that AI or a person would need, then that’s a great opportunity for business automation.” — Mike Routen

Connect with Mike Routen

Entrepreneur | Software Strategist | Founder of R4 Digital Systems

Mike brings nearly 30 years of software development experience together with a passion for AI, automation, and solving complex problems. Through R4 Digital Systems, he helps entrepreneurs explore how AI-powered systems and agents can reduce busy work, increase productivity, and create businesses that work for their owners rather than because of them.

http://www.r4digitalsystems.com
http://www.linkedin.com/in/michael-routen-63841029

Free AI Agents Webinar with Mike Routen

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What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

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https://archetypesforlife.com/childarchetypequiz

Bronwyn Boyle: The Stories, Patterns & Archetypes Shaping Your Life

By Jennie Bellinger | October 2, 2026 |

Episode Summary

What if the stories you tell about yourself aren’t just describing your life—but quietly determining what happens next?

In this episode, Jennie Bellinger sits down with Bronwyn Boyle, executive leadership coach, archetypal consultant, and creator of Archetypes for Life, to explore the hidden patterns and stories that shape how we see ourselves, relate to others, and make decisions.

Bronwyn explains how archetypes can help us recognize recurring patterns without getting trapped in judgment, and introduces four foundational archetypes—the Victim, Saboteur, Child, and Prostitute—that can reveal how we respond to responsibility, power, security, values, and difficult choices. She and Jennie also explore the power of telling your story out loud, the danger of repeating a story until it becomes an identity, and why greater self-awareness can create more freedom to choose what happens next.

Ultimately, this conversation challenges you to ask: Is this simply something that happened to me, or has it become the story of who I believe I am?

Three Topics Discussed

How the stories we repeatedly tell about ourselves can become patterns, identities, and eventually “sentences” that keep us stuck.
What archetypes are and how understanding them can help us recognize recurring behaviors in ourselves and others.
Why telling your story out loud can reveal contradictions, emotions, beliefs, and patterns you may not recognize while the story stays inside your head.

Three Key Takeaways from Bronwyn Boyle

Your story doesn’t have to become your sentence. Experiences are part of your life, but repeatedly telling the same story without examining it can turn an experience into an identity or belief that limits what you think is possible.
Your patterns consume energy. The energy spent protecting wounds, avoiding situations, defending yourself, or preventing feared outcomes isn’t available for creating the life, relationships, or business you actually want.
Understanding yourself changes how you understand others. Greater awareness of your own patterns can reduce projection and help you approach other people’s behaviors with more discernment and grace.

“We don’t want to sentence ourselves to something that no longer serves us.” — Bronwyn Boyle

Connect with Bronwyn Boyle

Executive Leadership Coach | Archetypal Consultant | Creator of Archetypes for Life

Bronwyn helps entrepreneurs, leaders, and high achievers recognize the hidden patterns influencing their decisions, relationships, and growth. Drawing from psychology, leadership, archetypal wisdom, and nearly two decades of working with archetypes, she helps people better understand their stories and behaviors so they can make more conscious choices moving forward.

Discover Your Child Archetype with Bronwyn’s FREE quiz:

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Beatriz Lopez: Stop Hiding and Start Selling

By Jennie Bellinger | September 30, 2026 |

Episode Summary

What if your biggest sales problem isn’t your strategy, your offer, or even your content—but your fear of fully showing up as yourself?

In this episode, Jennie Bellinger sits down with Bea Lopez, a sales and expression strategist who helps driven women build magnetic authority through full self-expression. After 15 years in corporate sales and being fired twice for being “too outspoken,” Bea found herself questioning the confidence and sales ability that had once helped her consistently produce results. Ultimately, those experiences became the catalyst for rebuilding her confidence, finding her voice, and creating a business centered around helping other women do the same.

Bea and Jennie explore the personal-growth work behind becoming better at sales, from overcoming the fear of being seen and rejected to learning how to confidently own the value of what you offer. Bea also introduces Emotional Freedom Technique (EFT), or tapping, and explains how she uses it to help women work through fear, anxiety, overthinking, and visibility blocks. Most importantly, Bea challenges entrepreneurs to stop treating sales like something they either naturally have or don’t have: sales is a skill, and it can be learned.

Three Topics Discussed

Using Emotional Freedom Technique (EFT) and other personal-growth practices to work through fear, anxiety, and visibility blocks.
Overcoming the fear of being seen, disliked, rejected, or hearing “no” when selling.
How authentic self-expression, confidence, and conviction can create more magnetic content, stronger sales conversations, and greater business opportunities.

Three Key Takeaways from Beatriz Lopez

Sales is a skill, not something you’re born knowing how to do. Bea didn’t begin her career as a “natural salesperson,” and she believes entrepreneurs can learn and strengthen sales skills just like any other business skill.
Selling can feel like a natural conversation. When you believe in your work, understand your offer, ask good questions, and invite someone to work with you without attaching your self-worth to their answer, sales can feel significantly less intimidating.
Your authentic voice matters even more in an AI-driven world. As AI-generated content becomes increasingly common, Bea believes genuine human expression and connection give entrepreneurs an opportunity to stand out.

“Once you learn how to sell, you can sell anything.” — Bea Lopez

Connect with Bea Lopez

Sales & Expression Strategist | EFT Practitioner

Bea helps skilled, driven women become more confident and expressive in the way they show up, market, and sell. Drawing on 15 years of corporate sales experience alongside mindset and EFT work, she helps clients address the fears and limiting beliefs that can keep them from being visible, communicating directly, confidently making offers, and following up with potential clients.

https://www.instagram.com/itsbealopez?igsh=MWVmYTk2YThnMm5xaw==

Get a bundle of 4 EFT Tappings

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Mary Theresa McLean: Turn Google Reviews Into Real Revenue

By Jennie Bellinger | September 25, 2026 |

Episode Summary

Your Google reviews aren’t just testimonials—they can be powerful business assets working for you 24/7.

In this episode, Jennie Bellinger sits down with Mary Theresa McLean, founder of Rising Review, to talk about how small business owners can turn Google reviews into trust, visibility, stronger customer relationships, and ultimately more revenue. After more than four decades as an entrepreneur, Mary Theresa has seen marketing evolve dramatically, but she believes one of today’s most powerful strategies is also one of the simplest: consistently asking customers for honest reviews and then actually responding to them.

Mary Theresa explains the importance of review velocity, why thoughtful responses can be just as valuable as the original review, and how businesses can ethically encourage feedback without crossing the line into review manipulation. She and Jennie also explore how reviews, AI, and what Mary Theresa calls a business’s “source of truth” may work together as consumers increasingly turn to AI to discover and evaluate businesses.

Three Topics Discussed

How to consistently ask customers for Google reviews without making the process complicated.
How thoughtful responses to both positive and negative reviews can strengthen customer relationships and become business assets.
Ethical, questionable, and fake review practices—and why businesses should ask for honest feedback rather than a predetermined star rating.

Three Key Takeaways from Mary Theresa McLean

Ask for the review. One of the simplest ways to generate more reviews is also the easiest to forget. Make asking for honest customer feedback a consistent part of your business process.
Respond to your reviews. Mary Theresa recommends responding within 24–48 hours and writing genuine, human responses instead of generic “thank you” messages.
Don’t fear a negative review. A respectful, helpful response gives potential customers an opportunity to see how your business handles problems and can turn a negative review into a business asset.

“People are starting to look for businesses that respond to their reviews.” — Mary Theresa McLean

Connect with Mary Theresa McLean

Founder, Rising Review | Entrepreneur | Google Review Strategist

Mary Theresa has been an entrepreneur since 1983 and has spent decades learning and applying real-world marketing strategies for small businesses. Today, through Rising Review, she helps small business owners use reviews, responses, and simple systems to strengthen their online presence, build trust, and turn customer feedback into opportunities for growth.

Get Mary’s AI Readiness Audit that helps establish a business’ Source of Truth

Take the audit here: https://risingreview.com/grow

What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

Sign up for email notifications at https://whatyouneedtogrow.com

Get all our guest’s gifts in the Gift Vault at https://whatyouneedtogrow.com/giftvault

Want to get paid to share your message with the world? What if you could ALSO build your business at the same time?

Check out “How I Monetize My Podcasts 8 Ways” webinar replay and learn how YOUR podcast could be monetized in 90 days without chasing corporate sponsors or building a massive audience. Access the replay here: https://webinar.badasspodcastmastery.com/registration

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Neil Giller: Stop Listening to Your Own Business Bullsh*t

By Jennie Bellinger | September 24, 2026 |

Episode Summary

Being your own boss can be one of the best parts of entrepreneurship—and one of the hardest. When you’re responsible for everything from finding clients and networking to invoicing and delivering the actual work, running a business can quickly become a lonely balancing act.

In this episode, Jennie Bellinger sits down with Neil Giller, speaker, business transformation expert, powerhouse networker, and founder of The Real Neil. Neil shares his journey from leaving school and entering the family business to experiencing a breakdown that ultimately became a breakthrough and completely changed the direction of his life and career.

Neil and Jennie dig into the realities of entrepreneurship, including accountability, work-life balance, networking, referrals, customer retention, and learning to get comfortable being uncomfortable. Neil shares why business owners need people around them who will provide both the “kick up the ass and the cuddle,” why your reputation travels with every referral you make, and why your next opportunity for growth might be sitting within the clients you already have.

Three Topics Discussed

Why entrepreneurship can be lonely and the importance of surrounding yourself with other business owners.
Why networking, relationships, and word-of-mouth referrals remain powerful tools for business growth.
Customer retention and why business owners should look for opportunities to better serve and upsell existing clients instead of constantly chasing new ones.

Three Key Takeaways from Neil Giller

Get comfortable being uncomfortable. Growth often requires doing things that don’t come naturally, from networking and public speaking to asking for business and putting yourself in new situations.
Networking isn’t optional if you want people talking about your business. Neil encourages entrepreneurs to get out from behind their computers, build genuine relationships, and make sure people understand who they are and what they do.
Stop focusing exclusively on finding new customers. Existing happy clients already know, like, and trust you. Look for additional ways you can solve their problems, serve them, and create more value.

“The more you show people that you care about them genuinely, the more you’re gonna make an impact.” — Neil Giller

Connect with Neil Giller

Business Transformation Expert | Speaker | Networking Powerhouse | Founder of The Real Neil

Neil helps business owners turn their “can’ts into cans” so they can build stronger businesses while creating what he calls a life-work balance. His approach combines practical business experience, accountability, networking, relationship building, and plenty of straight-talking encouragement.

Neil offers WYNTG listeners the opportunity to have a free one-hour strategy session with him.

Reach out to Neil to book your session: https://therealneil.uk/contact-us/

What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

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Want to get paid to share your message with the world? What if you could ALSO build your business at the same time?

Check out “How I Monetize My Podcasts 8 Ways” webinar replay and learn how YOUR podcast could be monetized in 90 days without chasing corporate sponsors or building a massive audience. Access the replay here: https://webinar.badasspodcastmastery.com/registration

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Dr. Nat Green: Why Knowing Better Isn’t Always Enough to Create Change

By Jennie Bellinger | September 18, 2026 |

Episode Summary

Have you ever done the personal development work, gained the self-awareness, and known what you should do next—yet still found yourself hitting an invisible ceiling?

In this episode, Jennie Bellinger sits down with Dr. Nat Green, a transformational breakthrough coach, author, and host of the Growing Tall Poppies: Thrive After Trauma podcast. After more than 35 years working in clinical and health psychology, Dr. Nat’s own experience with trauma led her to explore approaches beyond traditional therapy and eventually develop a deeper framework for understanding the protective patterns that can keep people stuck.

Dr. Nat introduces her seven transformational archetypes and explains how each carries both strengths and a “shadow side.” She and Jennie explore what Dr. Nat calls identity fractures, the connection between the head, heart, gut, and nervous system, and why insight alone may not always create the transformation you’re looking for. Dr. Nat even guides Jennie through a brief exercise that demonstrates how reconnecting with an empowering experience can create a powerful internal resource for moving forward.

Three Topics Discussed

The seven transformational archetypes and the strengths and challenges associated with each.
What Dr. Nat calls identity fractures and how she uses them in her transformational coaching framework.
Moving beyond simply understanding your patterns to creating deeper, more integrated change.

Three Key Takeaways from [Guest First &Last]

Your strengths and struggles may be connected. The qualities that help you survive difficult experiences can also develop a shadow side that limits you when those protective patterns are no longer needed.
What keeps you stuck doesn’t have to come from a major traumatic event. Dr. Nat describes how seemingly small childhood experiences can influence the meaning we make about ourselves and the protective behaviors we develop.
Awareness is only part of transformation. Understanding a pattern cognitively may not be enough; Dr. Nat’s approach also explores emotions, the body, and nervous-system responses.

“When the three brains are connecting and integrating, we have clarity, we make good choices, and we feel appropriately.” — Dr. Nat Green

Connect with Nat Green

Transformational Breakthrough Coach | Author | Host of Growing Tall Poppies: Thrive After Trauma

Dr. Nat spent more than 35 years working in the trauma and personal-growth space with a background in clinical and health psychology. Her current coaching work focuses on helping high-achieving women identify protective patterns and move beyond insight toward deeper transformation.

natalie.green@bettalifesolutions.com.au

Dr. Nat’s free 2–3 minute assessment designed to identify their transformational archetype profile. The results provide insight into the archetypes that most strongly influence how they respond to challenges, including their strengths and potential shadow patterns.

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What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

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Check out “How I Monetize My Podcasts 8 Ways” webinar replay and learn how YOUR podcast could be monetized in 90 days without chasing corporate sponsors or building a massive audience. Access the replay here: https://webinar.badasspodcastmastery.com/registration

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collectthecash.biz/freebie

Dee Bowden: Don’t Lose Millions in Unpaid Invoices

By Jennie Bellinger | September 16, 2026 |

Episode Summary

Insert episode description here

Three Topics Discussed

How recovering $6 million in 60 days helped inspire Dee’s Collect the Cash mission.
Why entrepreneurs need as much confidence asking for payment as they have asking for the sale.
The importance of tracking the entire process from sale and contract through invoicing and payment.

Three Key Takeaways from Dee Bowden

Dee’s four keys to collecting cash: problem-solving, customer service, gratitude, and relationship building.
Collecting money doesn’t have to be confrontational. Dee recommends approaching accounts receivable from a problem-solving perspective: ask for the status of the invoice and work with the other person to determine what needs to happen next.
Create a tracking system. At minimum, track the customer, contract number, amount, item or service sold, billing date, expected payment date, and notes.

“The sale is not complete until the money’s actually in the bank.” — Dee Bowden

Connect with Dee Bowden

Revenue Recovery Specialist | Creator of Collect the Cash

Dee has more than two decades of experience helping organizations improve cash flow and recover revenue from unpaid invoices. Her approach focuses on solving the problem behind the unpaid invoice while maintaining strong relationships with customers and accounts payable teams. Her work and story have also been featured in Forbes and Black Enterprise.

Linkedin.com/deebowden

Dee’s free guide provides five practical tips to make collecting payments easier, including guidance for making collection calls, invoicing correctly, and creating a tracking system.

What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

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Stephen Stott: A Different Approach to Healing Grief

By Jennie Bellinger | September 11, 2026 |

Episode Summary

Grief doesn’t only come from death. It can come from divorce, losing a job, illness, the end of a relationship, losing a pet, or any experience that changes the life and identity you once knew. And sometimes, that grief can quietly affect your ability to move forward personally and professionally.

In this episode, Jennie Bellinger sits down with Stephen Stott, a social worker, speaker, and creator of the Breathing Into Grief community. Stephen brings both professional experience and a deeply personal understanding of grief, having experienced more than 15 deaths throughout his life, including surviving the car accident in which his sister Stacy died.

Stephen shares how discovering somatic breathwork changed his own relationship with grief more than 20 years after his sister’s death and ultimately changed the direction of his work. Together, Stephen and Jennie explore why grief doesn’t need to be compared or ranked, how loss can show up in the body, and how breathwork can offer another option for people who don’t want—or simply aren’t ready—to talk about what they’ve experienced.

Three Topics Discussed

Why there is no hierarchy of grief and how comparing losses can prevent people from feeling supported.
Recognizing grief beyond death, including divorce, illness, career changes, pet loss, estrangement, and other major life transitions.
Stephen’s experience discovering somatic breathwork after years of traditional therapy and grief support.

Three Key Takeaways from Stephen Stott

Your grief doesn’t need to be compared to someone else’s. As Stephen explains, your worst loss is your worst loss. Different types of grief don’t need to compete for legitimacy.
Grief can affect how you show up in other areas of life. Feeling stuck, procrastinating, staying inside your comfort zone, or struggling to move a business forward may sometimes coexist with unresolved experiences of loss.
Breathwork doesn’t have to be extreme. Stephen intentionally uses a gentler approach designed to avoid pushing participants into the intense emotional displays sometimes associated with somatic breathwork.

“My loss is my worst loss, and your loss is your worst loss.” — Stephen Stott

Connect with Stephen Stott

Social Worker | Speaker | Creator of Breathing Into Grief

Stephen combines his personal experiences with loss and his professional background in psychology and social work to support people navigating grief. His goal is to create an inclusive community where people can explore grief without comparing losses or being required to talk about their experiences.

Experience Stephen’s “Breathing Into Grief” with his free 5-minute session

[link to gift]

What You Need to Grow Podcast is presented by Badass Podcast Mastery and Jennie Bellinger, C.P.C.

Sign up for email notifications at https://whatyouneedtogrow.com

Get all our guest’s gifts in the Gift Vault at https://whatyouneedtogrow.com/giftvault

Want to get paid to share your message with the world? What if you could ALSO build your business at the same time?

Check out “How I Monetize My Podcasts 8 Ways” webinar replay and learn how YOUR podcast could be monetized in 90 days without chasing corporate sponsors or building a massive audience. Access the replay here: https://webinar.badasspodcastmastery.com/registration

Want to connect with Jennie Bellinger?

https://podcast.whatyouneedtogrow.com/whyyoushouldbeaguestwyntg

Text/WhatsApp: 1-618-920-9837

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